Live Zoom Webinar  ·  May 27, 2026  ·  12:00–1:30 PM PST

All About
That Booth.

How to prepare for your next trade show — from booth design and layout to wholesale pricing, product merchandising, and perfecting your pitch. Four industry experts, including the casting directors behind 30+ years of Shark Tank decisions, will show you how to create a booth experience that stops traffic, converts conversations into lasting retail relationships, and generates real sales opportunities.

Save $101 — Limited Time
$250 $149

Early access pricing  ·  Seats are capped

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The Problem

Your booth is not a display.
It's a buying environment.

Most founders spend thousands building their booth and zero time learning how to work it. The table looks good. The banner is up. But wholesale buyers walk past — and you're not sure why.

The answer isn't a better backdrop. It's understanding how a decision-maker reads your setup in the first 3 seconds — and building everything around that moment.

What You'll Learn

01

Booth Strategy Before You Design

Define your goal, map your buyer type, and engineer the 3-second hook that stops traffic — before you spend a dollar on fixtures.

02

Layout That Moves Buyers Through

Traffic flow, hero product placement, and a dedicated order zone — the physical setup that converts browsers into buyers.

03

Display That Converts

Best sellers up front, pricing visibility, collections vs. chaos — merchandising through the eyes of someone who decides in 60 seconds.

04

Your 15-Second Pitch

The exact opening that casting directors say separates forgettable founders from ones who get deals. Practice it once. Use it forever.

05

Lead Capture + 30-Day Follow-Up System

Hot / warm / future leads — and the 30-day sequence that turns interest into actual purchase orders.

Your Hosts

30 Years. 250,000 Pitches.
One Room.

These aren't motivational speakers or consultants who read the books. These are the people inside the rooms where decisions actually get made — on the biggest entrepreneurial stages in television. They've seen what works. More importantly, they've seen what doesn't.

Joelle Flynn

Host & Moderator

Joelle Flynn

Wholesale Pricing, Product Display & Sales Strategy

Shark Tank Winner 11 U.S. Patents $250K — Robert Herjavec Exited FunkkOFF! 2025
ABC Shark Tank Congressional Speaker United Inventors Assoc.

Joelle didn't just watch Shark Tank — she won it. She secured a $250K deal from Robert Herjavec, built FunkkOFF! Inc. into an award-winning brand across ABC, national press, and retail, then successfully exited the company in 2025. She holds 11 U.S. patents, sits on the board of the United Inventors Association, and founded FIRE to change the fact that only 1.9% of VC funding reaches women.

Mindy Zemrak

Casting Expert

Mindy Zemrak, CSA

18 Seasons — Shark Tank 250,000+ Pitches 2× Emmy Nominated
ABC Shark Tank The Apprentice Survivor / Eco-Challenge HGTV Design Star The Bachelorette Jeopardy!

Mindy has been in the room since Day 1 — literally Season 1 of Shark Tank. Over 18 seasons, she and her team have evaluated more than 250,000 entrepreneur pitches. Her credits span nearly every major network: ABC, NBC, CBS, and productions including The Apprentice, Survivor's World's Toughest Race, HGTV Design Star, and The Bachelorette. She knows within seconds whether a founder has it — and she can teach you how to be one who does.

Vincent James Arcuri

Casting Director

Vincent James Arcuri

Putting Your Personality in Your Pitch

11 Seasons — Shark Tank Lead Casting Director Emmy Award Series
ABC Shark Tank Amazon Buy It Now FOX Billion Dollar Idea The Profit America's Got Talent Cleveland Hustles

For 11 seasons, Vincent was one of the key people who decided which entrepreneurs got a shot at the Sharks. He served as Lead Casting Director for Amazon's Buy It Now and FOX Business's Billion Dollar Idea, and has credits on The Profit, America's Got Talent, and LeBron James's Cleveland Hustles. He has worked directly with hundreds of founders to sharpen their message, positioning, and delivery. If your pitch isn't landing, Vincent can tell you exactly why.

Amy Norvell Ruiz

Booth Design Expert

Amy Norvell Ruiz

Booth Design & Layout

Norvell Ruiz Consulting Trophy Wifin'® Founder Boutique Hub Partner
Kendra Scott Founders Market Texas Live! Concerts DMC & PGA Expos The Boutique Hub

Amy built her expertise from the ground up — 10 years in the bridal industry training teams on expo execution across Texas, then founding her own trademarked apparel brand with three retail locations and pop-ups at headlining concerts and major trade events. She discovered her true calling was the space itself: what makes a retail environment stop traffic, invite buyers in, and close sales. Today she runs Norvell Ruiz Creative Consulting and partners with The Boutique Hub to teach "Creating a Space that Sells" to wholesale brands and retailers nationwide.

What's Included

$149. Here's what that gets you.

Originally $250  ·  You save $101 at this price

90-Min Live Zoom Session

Real-time Q&A with all four experts

4 Industry Experts

Shark Tank veterans + a booth design specialist with real retail floor experience

Full Replay Access

Watch on demand after the event

Tactical Frameworks

Booth layout, pitch structure, lead follow-up system

Insider Decision-Maker Perspective

What casting directors actually notice first — and what kills a pitch

Pre-Event Questionnaire

Submit your questions so the session addresses your situation

Register Now — $149

Limited seats. Early-access price ends soon.

Reserve Your Spot

Ready to stop
blending in?

May 27, 2026  ·  12:00–1:30 PM PST  ·  Live on Zoom
Zoom link sent to your inbox immediately after purchase.

Order Summary

All About That Booth — Live Webinar
May 27, 2026  ·  12:00 PM PST  ·  90 mins
Regular Price $250.00
Early Access Discount − $101.00
Total Today $149

Stripe secure checkout  ·  SSL encrypted  ·  Zoom link sent instantly

Questions? hello@joelleflynn.com

Also From Joelle

FIRE — Female Inventors
& Rising Entrepreneurs

The global community Joelle founded to fund, connect, and elevate women inventors and founders. Only 1.9% of venture funding goes to women. Just 4% of patents are issued to them. FIRE is built to change both numbers. Get on the founding 150 waitlist — it's free.

Join the Waitlist

1.9%

of VC funding
goes to women

4%

of patents issued
to women last decade